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Top Sports Stars, Musicians Headline Call of Duty Tournament Exclusively on Uplive

in Partnership with Roc Nation Sports and GCN

Leonard Fournette, Todd Gurley, Kevin Porter Jr., Tinashe, and Chino Braxton

to participate in a $25,000 prize pool, with winning team donating to ​​Call of Duty Endowment

LOS ANGELES (Sept. , 2021) - Asia Innovation Group’s Uplive, which allows video social hosts to broadcast to the world, along with Roc Nation Sports, the full service management and sports agency, and GCN, Inc. (Gaming Community Network), part of the GameSquare Esports group of companies, have teamed up to produce a Pro-Am esports tournament featuring Call of Duty and some of Roc Nation’s top talent.

The open bracket tournament is set to begin on October 10. Notables that will compete in the esports tournament include Tinashe, who recently released her fifth studio album last month, Tampa Bay Buccaneers Super Bowl LV champion Leonard Fournette, 2017 NFL Offensive Player of the Year and three-time Pro Bowler Todd Gurley, along with Kevin Porter Jr. of the Houston Rockets and professional dirt bike rider Chino Braxton.

The finals will be streamed via Uplive on October 12 where participants will play two-on-two Call of Duty: Black Ops Cold War in the Gunfight game mode. The winner of the tournament will take home $10,000 and donate $10,000 to the charity Call of Duty Endowment, while second place will win $3,000 and third place will claim $2,000. The Call of Duty Endowment identifies and funds the most efficient and effective organizations that get unemployed veterans back to work.

Last month, GCN and Roc Nation Sports agreed to an esports gaming partnership with the goal of creating authentic bespoke athlete-centric strategies, including esports tournaments, gaming content production, live streaming events, and providing content syndication across the GCN Network, which includes 85+ gaming and esports centric websites. This Pro-Am esports tournament is the first event co-created by the Roc Nation Sports and GCN partnership.

“Following our partnership agreement with Roc Nation Sports, we wanted to create esports opportunities to engage the fans of their talent in new ways,” said Chris Kindt, Chief Marketing Officer of GCN. “Uplive is an emerging player in the marketplace, so this will allow the Roc Nation Sports clients to connect on new platforms, while at the same time, bridging the gap between traditional sports and gaming.”

“We are pleased to host our first esports competition, which is just the latest unique experience we are offering Uplive’s 230 million users worldwide,” said Andy Tian, CEO of Asia Innovations Group. “This is yet another example of Uplive’s ability to bring people together for both fun and a good cause.”

The Uplive app allows viewers to broadcast and view real-time videos via their smartphones and is the largest independent social video entertainment platform for connecting, interacting, and broadcasting.

About Gaming Community Network:

GCN, Inc. (Gaming Community Network) is the only independent media group completely dedicated to gaming and esports across community sites, content producers, influencers and tournament/event operators. Bridging the gap between traditional media and gaming with a “Gamer First” promise, GCN’s aggregated & integrated proprietary media network reaches 65M+ MAU’s in the US (115M+ MAUs globally) driving scale for premium content designed to provoke and share conversations. GCN builds bespoke strategy solutions from content creation to full-scale tournaments for any endpoint be it social, broadcast TV or live stream. As a GameSquare Esports Inc. (stock: GSQ, Canadian Stock Exchange) subsidiary, GCN collaborates with its partners to deliver memorable experiences for gamers and brands. To learn more, visit or follow on LinkedIn:

About Asia Innovations Group

Asia Innovations Group (AIG) is a leading live social company with more than 410 million registered users located in over 150 regions worldwide. It has built a comprehensive and diverse portfolio as it seeks to achieve its mission of enriching people's lives worldwide through innovative and enjoyable live social products, which foster meaningful human connection. In addition to Uplive, which allows video social hosts to broadcast to the world, it created Lamour, the top dating app in global emerging markets. It includes operations in twelve offices around the globe that integrate local live social knowledge to foster individual market development and penetration. Focusing on major emerging markets, AIG leverages its track record of innovation, cutting-edge technology, a scalable global infrastructure, and global insights with local expertise to deliver user and shareholder value based on the most exciting growth opportunities in the live social marketplace.


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